Scent of a Brand: Cadillac Wants to Be Ahead by a Nose?

Hoo-ah. While some readers might argue that Cadillac still has a long way to go to recapture the prestige it once enjoyed, maybe they’d feel differently if their house — or body — emitted the rich scent of the crested marque. Whatever that might be… According to a U.S. trademark application, it would seem that […]
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