‘Project Pinnacle’: Cadillac Promises a New Sales Experience, but Dealers are Wary

It’s D-Day, so what better time to dish details on Cadillac’s secretive Project Pinnacle? The luxury automaker plans to completely revamp how its dealers interact with customers — a strategy that even changes how its salespeople dress, according to a draft document obtained by Automotive News. Under Project Pinnacle — the brainchild of brand president Johan de Nysschen — […]
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