Mercedes-Benz Isn’t Popular with Women, but Wooing Them Could be Dangerous

Women play a very large role in the purchase of new vehicles, and automakers are scrambling to tap into the demographic — among them, the staid, dignified and traditionally male-centric Mercedes-Benz. The German automaker wants to throw off that old image and make itself the top premium car brand for women by 2020, according to Automotive […]
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