Kia Prepping New Sports Car by 2020; Hyundai Isn’t

Kia’s chief in the U.K. says the automaker will have a new sports car by the end of the decade, Autocar is reporting. Hyundai probably won’t.
The two reports roughly detail a global business case the Korean is making for a small, lightweight sportscar that would be sold worldwide and further positioning for the brands.
According to Kia’s chief in the UK Paul Philpott, the car would be based on knowledge gleaned from the Stinger GT4 concept car.

According to the Autocar report, the architecture for Kia’s car would be all new and not based on any current Kia model.
Kia Prepping New Sports Car by 2020; Hyundai Isn’t
In April, Kia America’s head of product planning Orth Hedrick told Drive that the automaker would be bringing a car similar to its GT concept into production soon. It could be based on the Genesis Coupe and sport a V-6 under the hood. If that’s true, the new sports car due by the end of the decade would likely be a smaller, two-door version similar to the Scion FR-S/Subaru BRZ/Toyota GT-86.
At the other side of the building, Hyundai UK chief Tony Whitehorn admitted to Autocar that another sports car wouldn’t likely be in that brand’s future: “Not many people make money out of sports cars. The sports car market is shrinking dramatically, and even firms with heritage and a great product are struggling. Aside from the Audi TT and Mazda MX-5, it is a tough place to be.”
So it sounds like Hyundai will be firmly planted in its sub-brand N, which will launch around 2017, for the next few years.
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