Hyundai Dealers Put on Notice: It’s Time for Genesis, but Not Everyone Gets to Play

Hyundai Motor America and its U.S. Genesis division sent messages to Hyundai dealers this week, alerting them to the formation of an independent Genesis dealer network. Hyundai’s recently created luxury marque wants space between it and its value-focused sister division, and that means the need for standalone stores. Shared showrooms simply won’t cut it anymore. […]
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