Eager for Avenir Cash, Buick Knows It Can’t Go Full Denali Yet

Denali. It’s the Ford LTD of trims. Just take an existing model, add a dash of content and a sprinkling of chrome, and boom — a significantly inflated MSRP and legions of willing buyers. So impressed by GMC’s Denali sub-brand was Buick, executives decided it needed one of its own. Enter the Avenir sub-brand, which serves […]
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