Chart Of The Day: Post-Recession Automaker Market Share In America

Since 2010 — when America’s auto industry was in tatters but also in recovery — General Motors, Ford Motor Company, Toyota USA, and American Honda have lost 5.5 percentage points of market share.
Through the first half of 2015, those four automobile manufacturers produced 56.1 percent of all new vehicle sales in the United States, down from 61.6 percent in calendar year 2010. 
Fortunately, over the span of five years, the market has boomed back to 2005-like heights. As a result, GM in 2015 may sell more than 3 million vehicles for the first time since 2007. Total Ford/Lincoln sales will be around 33-percent higher than the Ford MoCo total from 2010; Toyota’s 40-percent higher in comparison; Honda’s 22-percent greater.
Chart Of The Day: Post-Recession Automaker Market Share In America
But where did their market share go? The Chrysler Group, now known as Fiat Chrysler Automobiles, is now the country’s fourth-best-selling automaker; having taken over from American Honda in 2011; having not yet looked back. Together with Nissan/Infiniti, Germany’s four premium brands, and Subaru, the market share lost by GM, Ford, Toyota, and Honda is fully accounted for.
Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures. Follow on Twitter @goodcarbadcar and on Facebook.
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