Chart Of The Day: BMW 4-Series Is Selling Almost As Often As The 3-Series

In June 2015, BMW USA finally began providing a breakdown in their monthly sales report for the 3-Series and 4-Series. We’re grateful.
You’ll recall that in prior generations, the 4-Series was the 3-Series. The 3-Series was the 3-Series, too, but the 4-Series cars were versions of the 3-Series with two doors.
The story is still the same, except now you can get a version of the 4-Series with four doors and a hatch. You can get a 3-Series with four doors and a hatch, too, except it’s ugly. The 4-Series with four doors and a hatch is a decent looker.
They call it the Gran Coupe — coupe meaning a two-door car with a fixed roof. True, the 4-Series Gran Coupe has four doors, but the 4-Series nomenclature indicates the presence of two doors. So they run with it, just like they do with the 6-Series Gran Coupe in the interest of consistency, which is a four-door car with a trunk, not a hatch, to make sure consistency doesn’t run rampant.
Chart Of The Day: BMW 4-Series Is Selling Almost As Often As The 3-Series
Forgive the digression. BMW’s naming scheme creates a need for background. Regardless, June presented BMW with 6,891 sales of the 3-Series (sedan, Gran Turismo, and wagon) and nearly that many copies of the 4-Series (coupe, convertible, and Gran Coupe). 4-Series sales jumped 69 percent to 6,625 units, just 266 sales shy of the 3-Series, sales of which slid 10 percent.
40 percent of BMW brand volume in the United States is generated by these two model lines. Throughout the first half of 2015, their sales figures weren’t nearly so similar, as the above chart attests. But the U.S. market isn’t the only one where the figures for the 4-Series are beginning to approach those of the 3-Series. In Canada, after outselling the 4-Series by 75 percent through the first five months of 2015, the 3-Series was only 36-percent more popular in June, a gap of only 224 sales.
Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures. Follow on Twitter @goodcarbadcar and on Facebook.
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