Chart Of The Day: Automaker Market Share In America – July 2015

As the U.S. auto industry’s sales volume grew by more than 5 percent to 1.5 million units in July 2015, General Motors increased its July market share from 17.8 percent in 2014 to 18.0 percent in July 2015. GM says their retail sales jumped 14% last month. Total GM sales were up 6%.
Toyota Motor Sales saw their share of the U.S. market fall from 15 percent in July 2014 to 14.4 percent in July 2015 even as their premium Lexus division ended the month with more sales than BMW or Mercedes-Benz. 
Ford Motor Company and Fiat Chrysler held steady on a year-over-year basis as Honda, Nissan, the Korean Hyundai-Kia conglomerate, and the Volkswagen Group posted narrow market share gains.
Daimler and the BMW Group combined to own 4.4 percent of the U.S. auto market in July 2014. That figure fell to 4.1 percent in July 2015 as Mercedes-Benz posted big losses with their E-Class, S-Class, and GLK; as BMW suffered a 12-percent 3-Series decline, a 14-percent 4-Series drop, a 62-percent 5-Series decrease, and an 11-percent decrease at their Mini brand.
Timothy Cain is the founder of, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures. Follow on Twitter @goodcarbadcar and on Facebook.
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