Annoyment Optional: BMW Envisions a Future of Temporary Features

The future’s weird, man. As wireless, over-the-air (OVA) software updates become an increasingly common thing in the auto industry, OEMs have weighed its potential. It opens doors to new ways of doing business. New ways of outfitting cars. New ownership experiences, too. Frankly, what BMW wants to pull on its customers would make a good […]
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